Here at Ethica Beauty, we are committed to bringing awareness to this very important cause.

Everyone has been touched by cancer in some way. We all know someone who has suffered from cancer and its’ effects. Maybe it is you personally, maybe it is a family member. Maybe it is a friend. Maybe you have just supported a friend who has a friend who is suffering. Either way, cancer touches us all.

Please help support Hair-to-stay, each donation, no matter the amount, helps transform the cancer journey for a patient going through chemotherapy treatments.


Even though it has been used successfully in Europe and other countries for decades, scalp cooling to reduce chemotherapy-induced hair loss is a relatively new option, in the United States.

Manual cold caps have been in very limited use in the US for the past ten years, however, it wasn’t until December 8, 2015 that a scalp cooling device was actually granted Clearance from the United States Food and Drug Administration (FDA).

Cooling the scalp during chemotherapy is thought to prevent hair loss by affecting two cellular processes: (1) Blood flow to hair follicle cells is reduced, therefore exposing them to less chemotherapy medications, and (2) the rate of cellular metabolism is slowed, thereby reducing the effect of whatever chemo medication is present.