Extend • Repair • Amplify
Consider this shampoo an essential part of your daily care regimen. A balanced blend of biotech and botanicals, providing a professional level salon shampoo, anti-aging components, and active stimulators all in one.
• Maximizes the potential of any hair type
• Anti-aging for the scalp, follicle, and hair shaft
• Accelerates speed of growth
• Reduces shedding, protects and strengthens
• Improves volume, smoothness and shine
• Reduces frizz and flyaways
• Heat and colour protection, reduces static
• Excellent wet combability and detangling
• Leaves hair soft with style memory “An exceptional salon experience right in your own home”
Experience what a truly advanced shampoo can achieve - a complete service for the hair, scalp and folicle.
Ethica | Anti-aging
A little goes a long way! You will find you can use much less than normal with this concentrated shampoo.
After applying shampoo, work into a lather with a gentle massage on the scalp, ensuring coverage of the hair as well. Leave on the scalp for one to three minutes before rinsing. Repeat the first step, increasing the leave on time to between two to four minutes before rinsing.
“Leaving the product on long enough for the ingredients to penetrate and work is important for best results. Take the time – your hair is worth it!”
The more often you shampoo, the better the results. Men: 4 – 6 times a week, for women, 2 – 4 times a week is suggested as a minimum.
For women that wash their hair once or twice a week, maximize the time you leave the product on to obtain maximum results.
*Note: If you leave the shampoo on for less than 1 minute you will receive mostly cosmetic benefits (like a regular shampoo) and limited therapeutic results.