We are on a mission to revolutionize hair care!
Ethica Beauty is unlike any other hair care brand – we are in a league of our own! For us, it starts with incredible ingredients and a delivery system that actually gets those ingredients into your hair shaft and scalp – where magic happens. That’s the difference. It’s science that keeps your hair sexy.
What makes Ethica products so revolutionary is our encapsulation technology. Hair care encapsulation is the science of combining active ingredients and delivering those ingredients in a way to maximize effectiveness. There are two phases of encapsulation. The first phase is to formulate an effective mix of ingredients in the size needed to be absorbed by your hair shaft and scalp. The second phase is the delivery of those ingredients.
Phase 1: Getting the Formula Right
Basically, the smaller the ingredient molecules, the more those ingredients are able to be absorbed into the hair shaft and scalp. There are two sizes of molecules that are developed and used in the Ethica Beauty encapsulation process – Micrometers and Nanometers. These are incredibly small molecules: 1 inch = 25.4 millimeters (mm) = 25,400 Micrometers (um) = 25,400,000 Nanometers (nm)
In fact, Ethica has deliberately developed these micro and nano molecules to ensure absorption by human hair and skin. A human hair is typically between 60 – 120 micrometers and a human skin cell is between 25 – 40 micrometers.
Phase 2: Delivering the Formula
Once the size of active ingredient molecules is determined, Ethica goes one step further by using two types of delivery systems. Each system is designed to protect the active ingredients until those ingredients are absorbed into the hair shaft and/or scalp.
And the best part of all of this is that Ethica Beauty has incorporated all this knowledge and expertise into every product bottle … so all you have to do is make Ethica part of your hair beauty routine!
Learn more about the science behind Ethica Beauty: Ethica Science
Find Ethica Beauty at your favorite salon here: Salon Locator
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